As Google continues relaxing its initially strict anti-gambling policies, the tech giant will soon allow real-money gambling apps in its Google Play marketplace in 15 new countries as of March 1st. 
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Google’s updates to its app store policies stipulate that citizens of a large number of nations will be able to download and use real-money gambling apps, daily fantasy sports apps, and view gambling-related ads. Currently, real-money apps are only allowed in the UK, Ireland and France. Brazil is in the same boat but only state lottery operator Caixa Economica Federal’s app is permitted. 
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As of March 1st, real-money gambling apps will also be permitted in the United States, Sweden, Spain, Romania, Norway, New Zealand, Mexico, Japan, Germany, Finland, Denmark, Colombia, Canada, Belgium, and Australia.
Google’s real-money policy refers to lotteries, sports betting, online casino and DFS, but there’s some market-specific restrictions for each aforementioned country. Australian law, for example, does not allow online casinos, and Canada’s real-money apps are restricted to “governmental operators only”.
The U.S. is tricky since each state has a specific online gambling regulatory regime and developers must have licenses for every one of them. 
Also, operators must submit applications to have their apps featured in Google Play. Those that bypass the certification process or commit repeated or serious violations of the rules will have their apps swiftly removed from the marketplace. 
Google Play apps may publish gambling-related advertising, but heavy restrictions will be in place. Fair and responsible gambling is an absolute requirement. In addition, these apps are to ensure that no children under 18 view the ads. 
The loosening of app advertising rules is a result of a 2020 update to Google’s gambling policies that allowed users of both its search engine and Youtube to opt out of seeing gambling advertisements. 
Last September, payment processor Paytm found its app locked out of India’s Google Play Store because of an in-house contest in which players could redeem online stickers for Paytm Cashback. This was a result of confusion over Google’s gambling policies. 
Subsequently, Google has recently declared that it will allow ‘Gamified Loyalty Programs’ that “reward users with real world prizes or monetary equivalent,” if the benefits, perks and rewards are “clearly supplementary and subordinate to any qualifying monetary transaction within the app.”
Apple was recently sued in a California federal court for releasing social casino apps in the App Store (with a 30% cut of the revenue). Allegedly, Apple violated state law which online allows slot machine to land-based tribal casinos.

Google relaxes its gambling policies. The tech giant will allow real-money gambling products in 15 additional countries.

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Real-Money Gambling Apps Available In 15 Countries on Google Play Starting March 1st